Reviver recently announced that it has appointed Fabrice Barbier as chief operations officer to oversee the product, design and development of rPlate, which recently hit markets in California.

Barbier most recently served as senior vice president of consumer devices at GoPro.

He has over 30 years of experience in technology, business strategy, product development and operations, according to Reviver.

“Fabrice’s experience heading a team whose disruptive solutions reinvented photography and camera mobility — and brought it to the masses — will be invaluable as we continue to expand rPlate's capabilities,” Reviver chief executive officer and founder Neville Boston said in a news release. “We are very excited to welcome him to our team as we positively disrupt automotive connectivity.”

During Barbier's six years at GoPro, revenues increased from $65 million to $1.6 billion, according to Reviver.

Prior to joining GoPro in 2013, Barbier spent four years at Flextronics as senior director of technology and product management, where he developed several new product line initiatives in display, computing, components and modules for mobile industries.

“It’s thrilling to join the team responsible for a fundamental shift in automobile design and connectivity – the rPlate brings change and innovation to a part of the car that has remained the same for 125 years, and will be a key component in a global ‘connected car’ eco-system,” Barbier said.

“Because Reviver worked in close collaboration with state DMVs and lawmakers while developing the rPlate, this technology is not only a reality, but also road-ready.

"I’m looking forward to working closely with the team as we develop the next generations of the rPlate,” he added.