Reynolds and Reynolds has purchased digital marketing company IMN, a firm that provides that provides branded newsletters and content for the auto industry and other vertical markets.
With the acquisition, Reynolds now has the services of IMN as part of its digital marketing and ad services for the auto industry — which gives Reynolds the chance to expand its offering and utilize IMN’s customer base to expand beyond automotive.
“IMN is a leader in digital marketing platforms and proprietary content,” said Robert Burnett, senior vice president of corporate development for Reynolds and Reynolds.
“With their depth of automotive expertise, IMN has built an impressive track record of helping dealers communicate effectively with customers and prospects to drive sales and service revenues, and to change the customer experience with the dealership,” he added. “Combining their strengths with ours is a perfect fit.”
With IMN having fostered a strong customer base in the direct selling, banking, credit union, insurance, technology and franchise industries, Burnett said, this opens the door for Reynolds to broaden its marketing services and digital technology within these markets.
“Because our products consistently deliver ROI to our customers, we have developed trusted partnerships with the automotive industry's largest OEMs who rely on our proven offerings,” said Ben Levitan, chairman and chief executive officer of IMN.
“With this acquisition, Reynolds and Reynolds gains a profitable company composed of a team with deep industry expertise, strong technology and services, and an extensive product portfolio.”
IMN is perhaps best known for its Loyalty Driver for Automotive, a newsletter and content service used by more than 2,000 dealers across the country. The branded newsletters blend OEM-specific content with information on lifestyle, maintenance, destination and other general interest topics.