Direct-to-consumer car-buying platform Roadster announced a new service known as Roadster Express that will allow shoppers to buy or lease a new vehicle completely online with the dealer.

Here’s how the process would work for new-car buyers:

• First, the shopper configures his or her vehicle online. He or she can see the entire deal, including fees and taxes, through the Web.  
• Second, the shopper can submit a credit application online and schedule home delivery.
• If the shopper has a car to trade in, he or she can chose to have a network of dealers and professional buyers bid on the car.  
• Complete transaction paperwork, which the company says can be finished in 10 minutes and from home.

“Nine out of 10 shoppers today dread the car buying process and want to outsource some part of the experience," Roadster chief executive officer Andy Moss said in a news release.

“Pair this with the growing acceptance of buying big-ticket items online and it's clear that the time is now to enhance the new-car buying experience in a big way,” Moss continued. “Roadster Express is the solution that finally brings 100-percent online car buying to market in the U.S.”

Moss added: “Roadster customers are looking for a great price. They also want the convenience of buying a car as simply as everything else they buy online.”

The company works with several dealerships for each brand. Roadster said in its news release it aims to give dealerships  “a new and efficient sales channel, delivering closed sales as opposed to traditional leads, with no additional overhead required.”

The price of the car is still set by the dealership; Roadster just facilitates the deal, it said.

Right now the Express solution can be found only on Roadster.com, but the company said an e-commerce solution for dealer websites is in the works.

Roadster Express is currently available on 25 models in California. The company plans to expand to other states and offer different models in 2016.

Roadster also recently launched a trade-in program designed to give consumers an offer within 48 hours. When the new car is delivered, a check is brought to the buyer for the trade-in. The consumers signs documents for that car and gives the Roadster Delivery Specialist the keys.