Search Optics announced Wednesday it has appointed Tabi Elbahou as senior vice president of global enterprise sales to oversee the company’s continued international expansion.

For almost a decade, Elbahou most recently served as director of operations for AutoAnything.com, a subsidiary of AutoZone, where he led all aspects of online sales and directed customer service across the U.S. and Mexico.

“With a strong track record for team building and increasing company profitability, Tabi brings more than 15 years of global sales and management expertise to Search Optics, including eight years within the automotive industry,” Search Optics chief executive officer David Ponn said in a news release. “He brings fresh energy and innovation to this role, and is already having a valuable impact on our business. We are excited to have him on board.”

Additionally, while at AutoAnything.com, Elbahou was also responsible for domestic and international operations training, quality, supply chain, fraud prevention and recruiting functions.

“As a longstanding leader and pioneer in automotive digital marketing, Search Optics is recognized for its mobile-first focus, its breadth of technology expertise and proven strategies that deliver exceptional results to clients,” Elbahou said.

“I look forward to building upon that success by developing a best-in-class sales operation that is laser focused on delivering an extraordinary end-to-end experience to our prospects and customers.”