Digital marketing company Search Optics has launched a new mobile-optimized website platform built to enhance mobile search engine optimization and conversions for dealerships.

The new Blueprint Platform is designed to ensure customer websites are viewable across every device and screen size.

“The Blueprint Platform was built from the ground up for the mobile Internet and to empower our dealership customers to capitalize on the digital marketing dynamics re-shaping today’s automotive landscape,” said Troy Smith, president and founder of Search Optics. “Automotive customers increasingly carry more devices with them on the go, making a platform with true responsive design essential and a major competitive advantage for dealers. The Blueprint Platform is designed to generate better results, increase conversion rates and lead to greater sales opportunities than traditional website platforms.”

Company management also highlighted a few of the new platform’s key features:

• Responsive to every screen size versus just being adaptive to each device 
• Schedule content updates, create new custom pages or make live changes on the fly with quick deployment
• Multi-device support with custom designs and integrated inventory 
• Fast-loading inventory system with real-time refresh
• Responsive content management system and website management backend

The platform uses patent pending, cloud-based technology.

Earlier this fall, Search Optics announced the launch of a next-generation certified pre-owned inventory platform for Jaguar Land Rover North America.