Selectbidder, a Canadian auto tech company best known for its auction-centric dealer trade networking platform for trade-in vehicles, launched its product in the United States market last month and officially announced its first American auction partner on Tuesday.

Eighteen-hundred miles away from Selectbidder’s Moncton, New Brunswick home is Melbourne, Fla.-based Space Coast Auto Auction, who will utilize the Selectbidder platform to orchestrate real-time bids for its network of dealers handling trade-ins.

How exactly does it work? To put it simply, the Selectbidder platform takes an auction’s already established network of dealers and connects those with recent or pending trade-ins to other dealers interested in buying them.

Joe Pritchett, Space Coast’s chief executive officer, explains his reaction to the solution, which was recently demonstrated for him at the 2015 NAAA Convention in Orlando, Fla.

“Once we saw how Selectbidder puts our auction into the trade-in process, I knew we needed to start using it,” Pritchett said. “With Selectbidder, our selling dealers are going to deal with us at the point of trade, allowing us to sell more cars straight from their lots. Our dealers and their customers are going to love how quickly and easily they get live offers on their Trade-ins. For our dealer buyers, it’s going to allow them to tap into fresher vehicles earlier in the remarketing process.”

Basing the system around what Selectbidder considers the “original dealer network” – the auction – the company aims to increase transparency for everyone involved, including the customer, who can see for themselves how much the dealer will receive for the trade-in vehicle at the next step in the sale cycle.

In a previous interview with Auto Remarketing,  Selectbidder chief executive officer Sean Liptay said he hopes this is just the beginning of his tech-company’s growth in the U.S.

“The beauty of the product is that it can be up and running within a week in any location in North America, based around surrounding independent auctions,” Liptay said. “So it doesn’t matter if it’s the local auction in Florida versus the local auction in Louisiana, they can be up and running because they already have the relationship network built.”

Interested in reading more about Selectbidder and other companies making noise in the auction industry? Stay tuned for our Oct. 15 issue of Auto Remarketing, both in print and online, where we delve further into the topics of digital trends, tools and strategies for the wholesale market. 

Editor Joe Overby contributed to the reporting for this story.