Selly Automotive, a CRM dealership sales platform, launched in early May to provide a “mobile-centric, social savvy, lightweight” sales platform for dealers.

Zach Klempf, Selly’s chief executive officer, says that there is a “real need for simplification in dealership CRM technology.”

“Digital consumers have already changed the car buying process, now it’s time a vendor steps in and modernizes dealership CRM software,” Klempf said.

Aimed at providing a sleek and intuitive platform for small- to medium-sized dealerships, Selly Automotive provides a full sales suite with integrated CRM, internet lead management, email marketing, task management and inventory management capabilities. The platform also provides integration with DMS providers and services such as Carfax, AutoCheck, Edmunds and Dealer Vault.

To learn more about Selly Automotive, visit the company’s website.