SiriusXM adds new dealer group to pre-owned program

Photo courtesy of SiriusXM.
NEW YORK - 

SiriusXM announced on Tuesday that dealer group Rightway Automotive signed on to its Pre-Owned Program, which provides a three-month subscription to the radio company’s All Access package.

Any of the group’s customers who purchase a pre-owned vehicle with a factory-equipped satellite radio can use the service.

“Rightway is a welcome addition as we continue to grow the SiriusXM Pre-Owned Program, which now features the participation of more than 25,000 auto dealers across the country,” Gail Berger, SiriusXM vice president of auto aemarketing said in a news release.

“The SiriusXM All Access package is our most comprehensive programming offering.  It adds value to Rightway’s large satellite radio equipped pre-owned vehicle inventory, and allows us to reach many potential new subscribers by giving them access to our world class content both in and out of the vehicle.”

The package includes talk programming, live professional and college sports coverage, commercial-free music, comedy and various exclusive online-only channels.

Programming is also accessible outside the vehicle on the SiriusXM app and online at siriusxm.com.

“Rightway is excited to work with SiriusXM to provide additional value for our customers,” Rightway operations director Chase Dicken said. “SiriusXM offers an unparalleled lineup of music, entertainment and sports programming, and Rightway customers can now drive off our lots with it all at their fingertips.”

Additionally, Rightway customers who purchase any vehicle equipped with SiriusXM’s Infotainment services will have three months of access to the in-vehicle information, which features traffic and weather data, fuel prices and more, according to SiriusXM.

Rightway currently operates more than two dozen dealerships located in Michigan, Illinois, Ohio and Georgia.

For additional information about the Pre-Owned Program, visit www.siriusxmdealerprograms.com.

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