AU.TO, which markets itself as the “Google for cars,” announced this week that a beta version of its site has gone live, which it claims is the “largest truly organic search engine for cars.”

True to its name, AU.TO (which is also its URL) aggregates vehicle sales and collects both vehicle and dealer data and sorts them based on predicted interest, much like Google does with generic searches. AU.TO also says it uses a user-predicted interest algorithm for online car shopping, which it would like consumers to think of as “Pandora for cars.”

The site says it processes 2.1 million used vehicles daily and is the single-largest index of used cars for sale – indexes it says are processed in near real-time.

“We are poised to capture the hearts and minds of consumers seeking fast, timely, and relevant information on buying and selling vehicles,” said Aaron Rosenthal, the chief executive officer of AU.TO. “By providing more information in a faster timeframe, we help consumers spend less time shopping and buying and more time driving.”

In other automotive search engine news, AutoWeb announced this month that it now receiving over one million new-car shopping searches per month.

“Our search volume’s remarkable growth confirms the high quality search traffic we are able to aggregate and provide to our advertising partners and move the needle for their businesses,” said Matias de Tezanos, the company’s chief executive officer. “Everybody wins. In addition, we are happy to report that we’ve had quick adoption and retention by our clients.”

More information about AutoWeb can be found on its website.