SpinCar recently announced that it has brought on Eric Cotter to lead product development and oversee the innovation of current products as chief product officer.

Cotter most recently co-founded CompetitorPro, a competitive intelligence tool for car dealers, with Steve Greenfield, formerly of Cox Automotive.

Prior to his new role, Cotter has also served as both vice president of product at TrueCar, where he was tasked with developing products for used car shopping and vice president of automotive product and innovation at Credit Union Direct Lending (CUDL).

“The Automotive retail industry has seen a drastic evolution in price and market transparency over the past 15-years, but most shoppers still struggle to discover the key insights they need to complete a transaction online. The lynchpin in this equation is helping dealerships effectively merchandize the appropriate vehicle features and condition, allowing shoppers to gain confidence they have chosen the right vehicle,” Cotter said in a news release announcing his hire.

“I am confident SpinCar is primely positioned to own the lion's share of this process across the shopping experience. I couldn't be more excited to lead the company to a solution that finally delivers the consumer confidence required to unlock a true online transaction,” he continued.

Additionally, prior to CUDL, as senior product manager of innovation for Kelley Blue Book, Cotter and his team built and launched the company’s Price Advisor tool.

"It is my pleasure to welcome Eric to SpinCar. We're building a world-class vehicle merchandising platform and are thrilled to have someone with Eric’s product experience as a driving force behind this initiative,” said Devin Daly, SpinCar co-founder and chief executive officer. “He has a proven track record of delivering superior products that produce business success and will be critical as we continue to develop our solution.”