SAN FRANCISCO -

A new automotive startup known as Prodigy emerged out of Silicon Valley on Monday, saying it will provide dealerships an end-to-end, tablet-based sales platform.

The company says it provides dealerships “a chance to fight back and adapt to rapidly changing car-buying habits,” amid an atmosphere of tighter regulation, online vehicles sales platforms and changed behavior in car buying, according to a news release.

The platform from Prodigy — a company co-founded by former Venture Beat head of growth Michia Rohrssen and former Dropbox technical lead Marty Hu — includes what the company called six key features:

  • Predictive inventory filters designed to narrow down a dealer’s cars to a “handful” that meet the customer’s needs and unique situation.
     
  • Mobile driver’s license scan
     
  • Intelligence vehicle information lookup
     
  • Payment presentations on leases and financing that are “penny-perfect.” These are based on customer credit, automaker offers and dealer margins
     
  • Real-time communication between sales personnel and managers.
     
  • Digital signature capture and full-form credit application. The latter can connect the dealer to more than 1,300 lenders, the company said.

“Car buying habits have been rapidly changing over the last few years, but technology within a dealership has remained stagnant,” Rohrssen, co-founder and chief executive officer, said in a news release.

 “Our mission is to equip dealers with the technology needed to serve the modern car buyer in the most efficient and streamlined manner possible. With our new platform, dealerships can offer an entirely unprecedented customer experience from a single platform.”

Prodigy said its system can communicate with more than 1,300 lenders, the three credit bureaus and every OEM/dealership system in real time.

Currently, dealerships can only utilize the technology by invitation.

Also on board at Prodigy are former Autoline general manager Matt Nunlist, who is the company’s head of sales. Former Ally Automotive director Brian Hartley is director of partnerships.