Monday, Mar. 20, 2017, 02:17 PM UPDATED 2:30 PMBy Auto Remarketing Staff
GROTON, Mass. -
String Automotive, provider of the Dealer Positioning System (DPS), recently debuted its next competitive intelligence mobile app for dealerships — StringDPS Pulse.
The company said StringDPS Pulse is being offered after a wildly successful beta period with requests for the app quadrupling the original goal set for the time period.
What String Automotive contends is the first of its kind in automotive, the free app not only can help dealerships track their competitors based on geo-targeting, but it also can compare market share by ZIP code and area, provides model by model comparisons, and serves up detailed new inventory pricing and turn information down to trim level.
In addition, a “competitor feed” feature can enable dealers to track changes in pricing and marketing from competitors and adjust accordingly. The result is a mobile game plan with pinpoint accuracy of competitors and opportunities to win in the dealer's own market.
“We rolled out this app in beta to a select group of key clients and influencers and everyone was blown away by the precise level of competitive market share information and detailed comparisons it provides,” String Automotive chief executive officer Ken Kolodziej said.
“One of our beta testers told me DPS Pulse allowed him to walk into his sales meeting, look at his phone, and tell his team their No. 1 competitor and top sales ZIP code in real-time,” Kolodziej continued.
StringDPS Pulse is currently free to any dealer who owns an iPhone, with plans for Android models coming soon. Interested dealers can find and download DPS Pulse in the app store on their phone.
“This is a secret weapon for dealerships that will not only analyze market share, but also strategically help outperform competitors,” Kolodziej said. “It’s the only mobile solution on the market that gives dealers this information in an easy, accessible format, and best of all, we're giving it away for free."
String Automotive is in the middle of a tremendous growth period, with more than 130 percent year-over-year growth in 2016 alone. In addition to a rapid expansion in dealer rooftop numbers, String has also increased its ad agency partners, brought on multiple technology integration partners, and completed three product introductions in the last year.
String Automotive’s Dealer Positioning System is a marketing intelligence platform that can combine multiple sources of data from inside and outside the dealership to provide a rich, actionable plan to dominate market share in each geographic area. By showing dealership personnel where they can lift market share, which channel will be most effective in doing that, and what message will resonate best with those target customers, String can help dealerships make the most of their marketing budgets.
To download StringDPS Pulse on your iPhone, visit the Apple App Store or http://dpspulse.com.