Mobile ad network Mojiva released some info Wednesday that suggests consumers may be looking to their phones when searching for their next vehicle.

According to its quarterly Mobile Audience Guide, 50 percent of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle.

“The latest version of the guide provides data that reveals the role mobile devices play when consumers are in the market to purchase or lease a new automobile,” the company shared.

And when in the market to buy or lease a new vehicle, 47 percent of respondents said they would find mobile advertisements containing deals or offers most valuable to them, officials noted.

Per these results, the company contends their “is a great opportunity to target vehicle shoppers on their mobile devices.”

Commenting on the study, Amy Vale, vice president of global research and strategic communications for Mojiva, said,  "The results of this study should speak volumes to auto brands and the agencies that represent them.

"Not only do a third of consumers surveyed plan to purchase a vehicle within the next 12 months, but more than half of them would use their mobile devices as part of their research process. This provides brands with a tremendous opportunity to reach their target consumers with ads during the buying process that are likely to influence their decisions,” she continued.

Delving into a few more points of interest from the guide, 21 percent of consumers are apparently “open” to mobile ads that provide features and benefits of the vehicle and/or the ability to sign up for deals, offers and future communications.

Furthermore, more than half (57 percent) of consumers would browse a website or play a game as a result of seeing a mobile ad, according to the study results.

Also, mobile ads might act as a gateway to communication with dealerships; 38 percent of respondents said they would request more information as a result of seeing a mobile ad on their phone.

And lastly, according to the guide, these very same consumers who are utilizing their phones for vehicle research might enter the market soon.

More than one third (36 percent) of consumers plan to purchase a car in the next 12 months, while an additional 5 percent plan to lease one in the same timeframe, according to study results.