Top Social Networks for Research Beyond Facebook
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CARY, N.C. –
When it comes to car-shopping traction by the various forms of social media, Facebook is huge, as many resources in the industry will attest.
In addition to emphasizing the vast importance of Facebook to the car-shopping process, Digital Air Strike also shared a list of other social networks and the percent of car shoppers who used them to do research businesses.
The rankings below were included in the company’s 2014 Automotive Social Media Trends Study:
YouTube: 37.2 percent
LinkedIn: 36.6 percent
Pinterest: 23.6 percent
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Twitter: 23.1 percent
Instagram: 18.9 percent
G+: 7.6 percent
Vine: 4.3 percent
Flickr: 2.7 percent
Foursquare: 2.7 percent
Other: 2.2 percent
Meetup: 1.9 percent
Swarm: 1.4 percent
Meanwhile, 34.1 percent said they only used Facebook.
