The UsedCars.com website of Dealix has been enhanced with two new features designed to help dealers drum up more exposure and interest in their used vehicles. More specifically, UsedCars.com now includes vehicle videos, as well as dealership-branded contextual spotlight ads.
The announcement was made earlier this week by the Dealer Services Group of Automatic Data Processing, the parent company of Dealix.
“The new features we are introducing on UsedCars.com will further enhance the merchandising of our dealer clients’ pre-owned inventory, increase their dealerships’ brand awareness, and help them maximize their used car sales opportunities,” explained Dealix vice president Egon Smola.
“Plus, they will deepen the engagement of buyers visiting UsedCars.com and make it easier to find the used vehicle in-market buyers want,” Smola continued. “For our dealers, these enhancements continue to demonstrate our commitment to making UsedCars.com a leading destination for pre-owned car buyers.”
Explaining these enhancements in more detail, the videos will take existing car photos and use a human voiceover, which will share details about each car as specified by the dealer. Each video will also feature dealership branding.
Meanwhile, the contextual spotlight ads are placed in high-traffic areas of UsedCars.com. When a search results page is pulled up on UsedCars.com, Dealix will show relevant inventory from participating dealers. Likewise, dealers can take models they really want to move off their lots and highlight these models on the vehicle detail pages. Or, they can choose to have UsedCars.com automatically showcase whatever their aged units are.
Additionally, dealership brands will be emphasized in order to spur local awareness. Officials stressed that dealers can still upload vehicles to UsedCars.com for free and simply pay for the leads they receive. The enhancements do not affect that.