vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.

Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.

“Conquest marks the dawn of an exciting, new day for vAuto, dealers and consumers,” Pollak said. “For the first time, dealers will have comprehensive, competitive market intelligence to make new-vehicle pricing and stocking decisions that reflect consumer demand and desire. In short, Conquest gives dealers a new way to win in new vehicles — one that provides more clarity and less confusion for consumers, and improved sales and profitability for dealers.”

Conquest officially debuts at the National Automobile Dealers Association Convention & Expo in New Orleans next month. The company will be offering live demonstrations of the product at its NADA Convention booth (No. 2318).

“We’ve helped a lot of dealers harness the power of real-time market data to transform their used-vehicle operations and performance,” Pollak says. “Conquest will change the game in new vehicles, just as our Provision system has changed the game in used vehicles.”

Conquest is powered by vAuto’s Live Market technology. vAuto outlined how it is designed to help dealers.

1. See all competitive new vehicle opportunities and threats.

Through Conquest, dealers have what vAuto said is a “first-ever complete view of competing in-brand and off-brand new vehicles and prices available in the market.”

Pollak noted: “With Conquest, dealers will have the ability to see what is and isn’t available for sale in the market and adjust their new-vehicle retailing game plans accordingly.”

2. Improve factory allocations and inventory turns.

Using Conquest, dealers can see the exact colors and configurations of the best-selling and worst-selling new vehicles in their respective markets.

“Every dealer wants to minimize the number of slow-selling new cars they carry,” Pollak said. “Now, they have a way to fully achieve this objective.

“Conquest’s market supply and demand data helps dealers accurately align their new-vehicle inventory and pricing to the market, enabling them to retail more of the best-selling vehicles in less time.”

3. Promote credible and transactable prices.

“Through integrations with AIS Rebates and Kelley Blue Book, Conquest helps dealers embrace the higher level of pricing transparency today’s buyers expect,” Pollak said. “With Conquest, dealers can promote their ‘best deal’ with confidence, knowing the system will automatically generate market-credible prices and account for every available incentive and rebate.”

4. Increase new-vehicle profit margins.

vAuto said this product aims to mend what is found by many dealers to be “a broken new-car business model, where competitive battles translate to little or no profitability and customer dissatisfaction.”

Pollak said:  “Conquest gives dealers the opportunity to stock better cars, offer better prices and provide a better, more transparent customer experience. Dealers who achieve this strategic trifecta will enjoy improved customer satisfaction, sales and profitability.”

The company added that with Conquest, it has met dealer requests for a vAuto inventory management and pricing solution on the new-car side.

“It’s extremely gratifying to know that Conquest delivers exactly what dealers have asked for — a system that gives them a greater degree of control to restore the profitability and vitality of their new vehicle departments,” Pollak added.

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