In a move said to be a  "big win for our GM dealers," VinSolutions said Tuesday in a news release it has broadened its presence as Dealer Technology Assistance Program Certified provider. The division of Cox Automotive is adding equity mining tools, TargetPro and TargetPro+, which have been greenlit for the iMR Turnkey Vendor Program.

TargetPro is certified and eligible for reimbursement through iMR with GM Match.

"This is a big win for our GM dealers," said James Maynard, vice president of product for Cox Automotive sales and F&I.

"We've pursued this status ever since we launched TargetPro, and we're excited that our GM dealers will now be able to benefit from a data and equity mining tool that is natively embedded with their CRM and aligned with their overall Sales and Marketing workflows."

TargetPro and TargetPro+ are add-ons to VinSolutions' Connect CRM designed deliver dealerships customer data.

TargetPro allows dealers to find prospects in their database and section off customers according to ownership factors such as equity, APR and lease terms.