VinSolutions is set to host its annual VinWorx User Summit on July 11 and July 12 at the Sheraton Kansas City Hotel at Crown Center in Kansas City, Mo.

The two-day summit provides attendees training on improving CRM utilization and how to use data to increase customer retention. 

"Automotive and marketing trends are changing on an ongoing basis, coupled with a shifting sales forecast in automotive. For dealerships to stay ahead of their competition, they need to know how to create a personalized customer experience and how to maximize marketing, lead-generation and ongoing customer engagement," VinSolutions Senior Director of Performance Management Mark Vickery said in a news release. "VinWorx is the perfect setting for dealers to gain some new insights, skills and approaches to making their dealerships more profitable."

VinWorx speakers, break-out sessions and software training will focus on topics relevant to auto dealers, such as what dealerships can expect from the car selling process in today’s digital landscape.

Breakout sessions will cover three themes related to VinSolutions' Connect CRM: Connect, Ignite and Succeed.

The summit's line-up of keynote speakers includes Cox Automotive Chief Operating Officer Mark O'Neil; Tim Mueller, automotive industry strategist from Google; PCG Communications founder Brian Pasch; and Mike Burgiss, Cox Automotive’s vice president of digital retailing.

"We are always asked by our customers what can be done to make them better dealers," Vickery added. "At VinWorx, you can have that conversation with VinSolutions experts and your peers from across the country."

For more additional information about VinWorx or to register for the summit, click here.