VinSolutions announced recently the release of VinConnect Mobile, a customer relationship management solution that can be accessed via a mobile device, allowing dealers to stay connected to their customers.

“Our focus for 2015 is really all around the mobile experience, and VinConnect Mobile is our contribution to the revolution,” said Lori Wittman, VinSolutions’ general manager. “With the new mobile app, dealers can connect faster and easier with the ever-changing car shopper in today’s fast-paced world.”

Created based on dealer feedback on the VinConnect CRM, the new mobile version allows dealers to connect to their customers from anywhere they may be, with the aim at speeding up the entire purchasing process.

According to the company, VinConnect Mobile’s features include:

• Customer I.D. Scanner: Dealers can scan a shopper’s driver’s license right from their smartphone to quickly and accurately capture customer information. The scanner initiates new records, checks for duplicate contacts in the database and allows immediate updates to stored information.
• Mobile Call Tracking: VinConnect Mobile records and logs all outbound customer calls to holistically track the sales process, all with a dealer’s existing phone system. Calls made from a personal mobile device still come from the dealership phone number.
• Vehicle-of-Interest Scanner: Dealers can scan the VIN of any vehicle to easily capture the customer’s vehicle of choice — right on the lot — helping to speed up the sales process.

“VinConnect Mobile gives dealers a truly competitive advantage in the market,” said Sean Stapleton, vice president of sales and marketing at VinSolutions. “We’re helping dealers extend their CRM to where they are, and most importantly, where their customers might be – on the lot, in the showroom or in the service lane.”

More information on the company’s offerings can be found on the VinSolutions website.