Through a new partnership with automotiveMastermind, Volkswagen dealerships can now use both the company’s behavioral analytics and marketing automation in efforts to increase store sales and customer retention rates.

"Volkswagen has long established itself as producing high-quality, exciting cars and this is the perfect opportunity to integrate predictive analytics into their sales process," automotiveMastermind vice president of sales and marketing Andrew Gillman said in a news release.

"Through the use of behavioral prediction and analytics, VW will be able to offer their dealerships the ability to increase sales and customer retention with measurable results," he said.

automotiveMastermind’s proprietary technology takes thousands of data points from dealer management systems and mixes it with Big Data such as social media profiles, financial records, product and consumer lifecycle information and socio-demographics.

Once combined, the data is distilled down to one simple number from zero to 100. The number represents the Behavior Prediction Score, a ranking that reveals to dealers which customers are likely to buy.

"Our technology helps dealers find and retain customers by giving their sales team easy access to know which customers are ready to buy and the exact reasons why," said automotiveMastermind chief executive officer and co-founder Marco Schnabl. “We deliver superior customer service that underpins our commitment to our dealer, resulting in a true partnership."

Additionally, Mastermind partners such as Volkswagen also benefit from customer-specific talking points and highly personalized marketing campaigns the company provides.