The next session in Dealertrack Technologies’ series of free webinars delves into how dealers can learn best practices for embracing digital retailing to keep their dealership from derailing in the face of an evolving approach to sales.

Dealertrack digital retailing expert Ali Mendiola said today’s consumers demand a seamless and transparent online to in-store experience. Mendiola emphasized that dealers who align themselves with shopper’s expectations and deliver an inefficient and satisfying experience by leveraging digital retailing technology are seeing great results including:

• Amazing lead to sale conversions

• Higher profits on deals

• Increased levels of consumer trust

• Less time spent working the deal in store

• Complete control over vehicle merchandising and pricing

The training session is set for 2 p.m. ET on Dec. 9.

During the webinar, Dealertrack plans to showcase real dealer practices and results, and conclude with a live Q & A session.

Dealers can register for the free session here.