With Dealer Car Search’s new “website texting” feature for its website customers, the company aims to improve the line of online communication between customers and the dealership.

That’s according to Rick Wilson, the chief executive officer at Dealer Car Search, whose website texting solution links interested customers online directly to a salesperson in the office or on the lot.

"The bottom line is consumers only want to interact with the dealership after they have first searched the website and found the car in which they are interested,” Wilson said.

By offering access to website texting buttons on search results pages and vehicle detail pages, Wilson believes this is the best time to connect customers to the dealership as well as providing them with improved service quality.

Dealer Car Search says that customers can initiate the texting feature from desktop, tablet or smartphone using a round robin system that cycles text leads through a rotation of salespeople.

“So far the results have been astounding and many participating dealers are seeing an immediate increase in consumer engagement in the form of increased leads and sales,” Wilson said.

For more information on the solution, visit the Dealer Car Search site here.