Net Driven has been purchased by Internet Brands, an online media and software services organization that focuses on the automotive, health, legal, home and travel fields.  

Acquiring marketing firm Net Driven further solidifies Internet Brands’ presence in the automotive market, which already includes companies such as Autodata solutions, Chrome Data and CarsDirect.

"Net Driven's keen focus on specific niches within the automotive industry has created a thriving business that nicely complements our existing technology solutions servicing automotive OEMs and franchise dealers," said Bob Brisco, chief executive officer of Internet Brands.

Net Driven was founded in 2007 and offers Web presence products such as website solutions, Internet marketing services and social media support.

The company’s primary client base is independent automotive businesses including tire dealers, auto repair shops, auto body shops, used-car dealers and auto parts retailers.

"Internet Brands is the ideal partner with which to continue Net Driven's rapid growth," said Patrick Sandone, CEO of Net Driven. "We're thrilled to be a part of Internet Brands' impressive automotive portfolio and are now in a better position than ever to continue our mission of helping automotive businesses thrive."

Net Driven will continue to operate from its existing headquarters in Scranton, Pa. and retain the company's workforce, and Patrick Sandone will remain president of Net Driven, the companies reported.