TradeRev has made three additions to its leadership team, bringing aboard Julie Derybowski, Sachin Bhalla and Cara Gray.

Derybowski will serve as executive director of U.S.  operations, managing essential functions to optimize sales productivity. Bhalla will be director of marketing and will be responsible for building the TradeRev brand plus the overall marketing innovation strategy in Canada and globally, as well as advertising initiatives and the brand’s social media. Gray will serve as director of marketing, industry event planning and social media for the U.S., managing the company’s multimedia communications and the planning and execution of industry related events as the company continues to rapidly expand its U.S. presence. 

“TradeRev is at a tremendously exciting growth juncture with the recent launch of our updated app, our ongoing aggressive U.S. expansion, and our new U.K. presence. At this critical point, we need proven industry leaders to continue helping take our brand to the next level,” TradeRev executive vice president Keith Crerar said in a news release. “Julie, Sachin and Cara all bring diverse, important skillsets that will add new value and help us unlock new opportunities.”

Derybowski joined ADESA, TradeRev’s parent company, in 2004, where she held a variety of positions in analytical services, IT, program management, online product management and dealer sales, and was critical in expanding ADESA’s mobile product offering and international footprint.  She earned a bachelor’s degree in finance and marketing from Franklin College. 

Bhalla started his career in 2005 as a marketing specialist at Deloitte in Canada and worked for a variety of other companies, including Draftfcb, Publicis, BNOTIONS, BBDO and Public Inc., where he managed a variety of Tier A brands like Apple, Coors Light, Campbell’s, Visa and Absolute Vodka. He received a bachelor’s degree from the University of Guelph. 

With nearly 15 years of marketing experience, Gray joined the ADESA marketing team in 2009, managing national consignor marketing campaigns, industry events and media buys. Prior to that, she held marketing managerial positions in the property management and home-building industry. She earned a bachelor’s degree in public relations from Ball State University.