After decreasing most of the spring, prices in the auction lanes have begun to rise this summer — pushing prices up on the lots slightly, as well —  much to the chagrin of dealers and buyers. That said, it seems they shouldn’t worry too much.

In August, the prices for late-model used vehicles on Cars.com rose by less than a tenth of a percent from July’s rates. This month, the average price of late-model used cars increased just $15 to rest at $22,193, Cars.com reported on the latest post to its Kicking Tires blog.

Though the overall price changes have been slight, a few units bucked the trend, experiencing larger price increases and decreases.

Cars.com shared in the blog, written by Mike Hanley, that luxury vehicles were at the top of these lists.

Seeing the biggest price increases this month were the Infiniti QX56 ($49,158) and the BMW 528i ($36,318), both seeing price gains of 2 percent.

Following were the Audi Q5 ($36,762) and Lexus GX 460 ($47,062), both of which jumped up by 1 percent.

For declines, the Volvo S60 sedan saw the biggest drop. This unit’s average price slipped 3 percent to $28,214.

Three more luxury models — the Mercedes-Benz S-Class ($64,267), Land Rover Range Rover ($63,426) and BMW Z4 ($42,969) — were next with price declines of 2 percent, Cars.com reported.

For more info on the month’s biggest pre-owned price movers, see the Cars.com blog post here.

Digital Marketing Webinar

In other news from the company, Cars.com is offering a free webinar for dealers trying to ramping up their digital marketing strategies.

Late last week, the site announced it will offer a free webinar for automotive dealers titled, “The 7 Digital Sins of Attribution,” on Sept. 12 at 11 a.m. (CDT).

The webinar will be led by Cars.com training manager Ed Woelfle, and will focus on “common online measurement missteps that can be damaging to a dealer’s bottom line, including,” officials said.

Cars.com outlines the “7 Digital Sins” as follows:

1.    Assuming all audiences are equal
2.    Putting too much focus on the lead
3.    Thinking Vehicle Detail Page volume alone is the gateway to the sale
4.    Not recognizing the importance of mobile (and the behaviors of mobile shoppers that matter)
5.    Underestimating the value of online branding
6.    Valuing your website above all else
7.    Believing you can measure everything

“Consumer shopping behavior has changed significantly over the past 10 years, but many stores are still measuring the same old behaviors,” said Woelfle.  “In my webinar, I’ll share a new way of looking at metrics and ROI, helping dealers learn how to reach the right audience more effectively, build awareness of their brand and inventory, influence shopper consideration throughout their process and ultimately connect with more shoppers when they’re ready to buy.”

For more information and to register for the webinar, visit dealers.cars.com/knowledgecenter.

Sarah Rubenoff can be reached at srubenoff@autoremarketing.com. Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.