Audi wants to hear their loyal fan’s stories.

To learn more about their fan base and ramp up excitement for the Audi allroad’s return to the U.S. this  year, the nameplate is asking enthusiasts to share an image and brief story of themselves with their Audi allroad.

By entering the contest dubbed “Memorable Mile”, participants will have a chance at winning one of 10 open spots for a VIP trip to Deer Valley during the USSA Freestyle International World Cup in Park City, Utah, to test drive the all-new allroad.

The contest officially kicked off Tuesday and ends on Jan. 17. at 11:59 p.m. ET. 

How can allroad owners enter the contest?

Those interested can share their story and images via any of Audi’s social media channels, including Twitter, Google+, Flickr or Instagram, officials noted.

And posts must be tagged with #myallroad for consideration.  Submissions can also be emailed to myallroad@audi.com.

Winners will be notified between the dates of Jan. 18–20 and must be ready to book flights within 24 hours of being selected, officials stressed. Travel for the Deer Valley trip will take place from Feb. 1–5.

To view the official contest rules from Audi, see here.

The allroad’s Return

The allroad will make its return to the U.S. market this year for the first time since 2005.

“The Audi allroad returns with iconic design and functionality blended with segment-leading technology,” officials noted.

The new features include 211 horsepower with 258 pounds-foot of torque that the company contends makes it faster and more fuel efficient than its predecessor.

Furthermore, the new allroad also features a longer wheelbase for ride comfort and more headroom for front passengers.

Audi also ramped up technology features for the new model.

These include adaptive front lighting, Audi side assist, Audi connect with factory-installed wireless internet and onboard MMI Navigation system with Google Earth maps and real-time SiriusXM Traffic information.