AutoTrader: Late-Model Luxury Surges to Top of Shopper Wish List
“The Kizashi is perhaps the biggest hidden gem on AutoTrader.com right now, as it has not had significant visibility among or interest from shoppers,” officials noted. “At $19,000, the Kizashi has a lot to prove, but experts at AutoTrader.com think it fits the bill — especially for new drivers. For now, it appears that other vehicles will continue garnering the most attention from shoppers, and the experts’ other top pick for new drivers, the Ford Focus, will likely be one of those.”
As for the Soul, editors noted: “Perhaps the most surprising insight discovered in the November survey is the lack of understanding of the Soul’s safety.
Despite the new Kia Soul being selected as a Top Safety Pick by the IIHS, only 23 percent of respondents surveyed in November selected ‘Safe’ as word to describe the Soul, and only 20 percent believed the funky compact SUV would be a car they’d consider after being in an accident in their previous vehicle.
“For comparison, 60 percent of shoppers surveyed in November viewed the Volvo S80 as a safe vehicle, showing that Volvo’s reputation for safety is strong while Kia has an opportunity to promote the Soul’s safety,” they continued. “Additionally, the roller coaster of interest from shoppers on AutoTrader.com shows that the Soul still has a ways to go before it is on a steady positive trajectory with the wider shopping population.”
To illustrate its findings in more detail, AutoTrader offered the following charts, the second showing the frequency at which each of the 12 recommended rides were chosen in the top three of consumers: