It’s that time of year again – the time of “Movember” and “No-Shave November.”

As we’re a couple of weeks into the month of November, you may be noticing quite a few men sporting freshly grown facial hair of various shapes, sizes and intensities, many in the name of various men’s health awareness initiatives.

One notable organization – the Movember Foundation – uses this time especially to collect donations to fight various men’s health issues, including prostate cancer, testicular cancer, poor mental health and physical inactivity.

And Autotrader would like to help.

On its own Movember website, Autotrader is sponsoring a campaign to assist the Movember Foundation by gathering mustached selfies from its dealer and OEM clients and donating $1 to the foundation for every selfie posted (up to a total donation of $2,000). Autotrader also says it will donate $3,000 on behalf of the client team that raises the most money. Teams can register here.

"Community service and wellness are core company values Autotrader shares with our dealer and OEM clients,” said Kevin Filan, vice president of customer marketing at Cox Automotive, Autotrader’s parent company. “We are very happy to lend our support to the important work related to men’s health that is being undertaken by the Movember Foundation.”