In a new deal that the Car Care Council has struck with The Weather Channel Cos., the non-profit organization is offering vehicle maintenance advice on weather.com, as well as including links to its own website.

And as consumers apparently hit weather.com fairly regularly to check the latest forecast — and given the fact they now have car tips at their disposal, possibly putting them in an automotive frame of mind anyway — this may end up being a good outlet for dealers to advertise, as well.

As for the Car Care Council, its deal with TWCC could boost consumer attention for the automotive aftermarket with its messages likely reaching a plethora of motorists.

Officials noted that weather.com and The Weather Channel’s digital properties achieve monthly Web traffic of 62 million consumers. Moreover, TWCC’s website is the nation’s sixth biggest, generating 15 million unique visitors each day.

“The partnership between weather.com and the Car Care Council is a true win-win opportunity,” stated Car Care Council executive director Rich White. “The council will provide credible third-party information for visitors to weather.com seeking tips and advice about how to prepare for a variety of weather driving conditions.

“In return, the council will position its messages on behalf of the aftermarket on one of the busiest websites in the country and increase its own website traffic,” he added.

Explaining more about the car advice offering, weather.com has Car Care Council articles and videos regarding car safety, which can be found at weather.com/safety. Information and advice is available for a number of areas, including car maintenance and safe driving, as well as seasonal weather impacts on vehicles.

“We continue to look at how to improve the user experience on weather.com, and that includes offering the best content about how weather affects daily life,” stated Michael Finnerty, vice president of weather.com for The Weather Channel Cos. "This content gives our consumers valuable information as part of our WeatherReady section to encourage safety preparation for a wide variety of severe weather conditions.”

For more information, visit www.carcare.org or www.weather.com.