Cars.com pinpoints most-searched used models in May

CHICAGO - 

Thanks to a new patent from the U.S. Patent and Trademark Office, Cars.com produced what the company said is a first-to-market solution that can pinpoint key mobile shopping data from consumers actively looking for vehicles on dealer lots nationwide.

Using Lot Insights technology, Cars.com created the new On-the-Lot Trends Report by analyzing mobile consumer shopping behavior throughout the month of May to identify the top viewed makes and models by segment for both used and new vehicles.

First introduced in 2015, Lot Insights technology (Patent No. 9686646) can identify mobile consumers on or near dealership lots to provide valuable insights for automotive advertisers. The patented technology allows for more precise, accurate, location-based consumer data for Cars.com dealer partners.

“While most digital companies are interested in clicks, likes or impressions, Cars.com is focused on efficiently driving buyers into dealer showrooms,” Cars.com chief executive officer Alex Vetter said.

“Mobile data intelligence, like Lot Insights, allows us to analyze those consumer behaviors and directly measure how digital activity impacts sales,” Vetter continued. “We have been at the forefront of the mobile revolution in our industry, and this new Lot Insights patent is an example of how Cars.com is leading mobile innovation.”

Cars.com chief product officer Tony Zolla added, “By mapping and geofencing the perimeter around dealerships with this level of precision, we can better understand today’s shopping trends & behaviors, which is critical to making value-added connections between consumers and dealers.”

 Here are the top viewed lists for used and new vehicles searched that appears in the May report:

Used Luxury Vehicles:
1. Mercedes-Benz C-Class
2. Mercedes-Benz E-Class
3. BMW 328
4. BMW X5
5. Mercedes-Benz S-Class

Used Compact Sedans:
1. Honda Civic
2. Volkswagen Jetta
3. Toyota Corolla
4. Mazda Mazda3
5. Subaru Impreza

Used Midsize Sedans:
1. Honda Accord
2. Dodge Charger
3. Toyota Camry
4. Nissan Altima
5. Ford Fusion

Used Full-size Sedans:
1. Nissan Maxima
2. Chevrolet Impala
3. Chrysler 300
4. Ford Taurus
5. Toyota Avalon

Used Trucks:
1. Ford F-150
2. Chevrolet Silverado 1500
3. Toyota Tacoma
4. Toyota Tundra
5. Ford F-250

Used SUVs:
1. Jeep Grand Cherokee
2. Jeep Wrangler
3. Jeep Wrangler Unlimited
4. Ford Explorer
5. Chevrolet Tahoe
6. Toyota 4Runner

Used Luxury SUVs:
1. BMW X5
2. Acura MDX
3. Land Rover Range Rover
4. Land Rover Range Rover Sport
5. Porsche Cayenne

New Luxury Vehicles:
1. Porsche Panamera
2. Alfa Romeo Giulia
3. Land Rover Range Rover
4. Mercedes-Benz E-Class
5. Porsche Macan

New Trucks:
1. Ford F-150
2. Chevrolet Silverado 1500
3. RAM 1500
4. Toyota Tacoma
5. GMC Sierra 1500

New Compact Sedans:
1. Honda Civic
2. Hyundai Elantra
3. Volkswagen Jetta
4. Subaru WRX
5. Subaru Impreza

New Midsize Sedans:
1. Dodge Charger
2. Honda Accord
3. Toyota Camry
4. Ford Fusion
5. Hyundai Sonata

New Full-size Sedans:
1. Nissan Maxima
2. Chrysler 300
3. Chevrolet SS
4. Chevrolet Impala
5. Ford Taurus

New SUVs:
1. Jeep Grand Cherokee
2. Jeep Wrangler
3. Jeep Unlimited
4. Toyota 4Runner
5. Ford Explorer

New Luxury SUVs:
1. Land Rover Range Rover
2. Porsche Macan
3. Land Rover Range Rover Sport
4. Audi Q7
5. Porsche Cayenne

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