John Felice — whose time with Ford dates back to 1984 and includes time with the remarketing department as well as sales in the U.S. and Asia — landed a new executive role on Monday with motormindz, a global automotive professional services and technology company.

Felice is now a part of motormindz as a senior partner.

As an industry veteran with Ford since 1984, Felice’s 30-year tenure enabled him to serve in a variety of senior leadership roles in the U.S. and Asia including leading the marketing, sales and service organizations in both regions. 

In his most recent role with Ford, as officer and vice president, U.S. marketing, sales and service, Felice was instrumental in growing the business by building the Ford brand with both customers and Ford dealerships across the nation. During his career he also served as president, Ford Thailand Operations and as director of fleet, leasing and remarketing operations.  

“We are beyond thrilled to have John join our team as we continue our rapid, global growth.  John epitomizes the core values of what we represent as an organization along with our endless commitment to delivering new, disruptive solutions and technologies to the automotive industry,” said Jeff Van Dongen, founder of chief executive officer of motormindz.

Felice joins a team of industry notables at motormindz, including former senior executives from some of the world’s most prominent automotive brands, industry recognized thought-leaders, technologists and automotive retail advisors.

The company added motormindz focuses on identifying key critical challenges within the industry with the objective of finding, assessing, and delivering the most viable solutions to key decision makers in which John will help play a vital role.     

“I am excited to join a team who shares my vision and values for integrity, innovation, and entrepreneurship,” Felice said.

“It is a tremendous opportunity to continue to support the auto industry and retail distribution network with cutting edge technologies to drive new efficiencies, cost savings and sales opportunities,” he went on to say.