Mercedes-Benz of The Woodlands, a Texas dealer near Houston that opened earlier this year, has announced that it plans to donate 100 percent of its new profits from the month of July to the Johnny Mac Soldiers Fund and the Texas Children’s Hospital.

All net profits from vehicle sales, service visits and other transactions conducted at the dealership in July will go to support the two organizations.

“As a local and privately owned business we can support our community in ways that big companies simply cannot,” said Joe Agresti, the dealership’s president. “We believe we have a social responsibility to lead local business leaders in supporting the local community.”

This announcement follows the dealership’s April pledge of nearly $200,000 to the same two organizations as well as The Woodlands Waterway Art Festival and the Interfaith of The Woodlands. Sixty of the dealership’s employees also donated $6,000 in food, toiletries and other household products to Interfaith of The Woodlands’ food pantry in April.

“Being a new dealership in The Woodlands, we were thrilled to be able to take a team building event and expand it into a generous community donation,” said Bob Milner, the dealership’s co-owner and general manager, via blog post. “I can’t thank the Mercedes-Benz team enough for their hard work and dedication to making a difference for individuals and families in need.”

In other charitable dealer news, Michael Brown, owner and partner at the Atlantic Auto Group well as NY Auto Giant, has been honored by Make-A-Wish Suffolk County, NY, Inc. for his philanthropic efforts.

Brown was “knighted” during Princess Nikolina’s Royal Ball while granting the leukemia patient’s wish of becoming a princess.

“I like princesses; they don’t go to school, they ride horses, they tell the maid and butler what to do, they wear really long, beautiful dresses, they have really pretty beds with canopies and wear pretty blue gowns with light purple slippers and are served chicken nuggets on a golden platter,” the seven-year-old said.

Nikolina has begun her own charity, Nikolina’s Attic, which holds an annual tag sales and donates all proceeds to the purchase of toys for seriously ill children. Check out more on that here.