The used vehicles that customers search for online may not be the ones they end up buying — that’s the initial indication of data compiled by vehicle shopping site Mojo Motors.

The company spoke exclusively to Auto Remarketing on Tuesday, noting that a preliminary study of its search and purchase data reveals discrepancies in used-car customers’ behaviors.

Max Katsarelas, marketing manager for Mojo Motors, said he’s found, for example, that while the Honda Civic is one of the site’s bestsellers, shoppers typically search for about 60 Civics before buying, and after they’ve examined 100 Honda Accords and 100 Nissan Altimas.

“The data is interesting,” Katsarelas said. “It’s hard to draw major conclusions yet.”

In other examples, Katsarelas noted that shoppers who bought a Honda CR-V actually viewed more RAV4s and Toyota Highlanders on the Mojo site before making their purchase.

Even truck buyers seem to cross brand line: Ford F-150 shoppers — the fourth most popular vehicle search on the Mojo site — look at approximately half as many Chevrolet Silverados during their shopping process.

The data does not hold for all vehicle brands, Katsarelas noted.

“Volkswagen Jetta buyers search more Jettas than anything else, and it’s the same for Jeep Wrangler buyers,” he said. The same is true for Grand Caravan, Toyota Prius and Toyota Tacoma, where buyers seem to stand firm in their desired vehicle selection.

Mojo Motors will continue to study the data, and look for meaning behind the numbers.

“Maybe shoppers are aspirational,” Katsarelas surmised. “And maybe car buyers are more practical than we think, more educated, and the advertising is effective.”

The outcome of the research could lead to changes in the way the company does business.

“This tells us there are certain vehicles we should be marketing to our users,” Katsarelas said. “These are definitely things we need to incorporate into our site, to better suggest vehicles for customers.”

In May of this year, Auto Remarketing reported that Mojo Motors had obtained $3 million in funding to fuel expansion beyond its test markets in the Northeast, scale marketing efforts and further develop its platform.

After rolling out early last year in Boston and Providence, R.I., Mojo Motors moved into the Massachusetts cities of Worcester and Springfield; two of New Hampshire’s larger communities, Nashua and Manchester; as well as Hartford, Conn.

“What we are doing is unprecedented among used-car shopping sites. Mojo gives members free and private access to upfront discounts on used cars,” said Paul Nadjarian, chief executive officer of Mojo Motors, said in this story. “Mojo does the hard work, finding great deals on used cars while providing extra savings to members. Just join, surf the cars that you like, and we’ll start sending you deals as they happen.”