NEW YORK –

Amplicate’s latest social media analytics report revealed online users posted many more positive opinions than negative about Audi, Mercedes-Benz and other luxury brands during the past 12 months.

The report found that 85 percent of all opinions on social media about Audi were positive during the past 12 months, while 77 percent of all opinions on luxury brands were positive.

Analysts determined only German rival Mercedes-Benz was more loved on social media than Audi. They said 86 percent of opinions on Mercedes were positive in the 12 months.

“Social media users had almost nothing bad to say about Audi, expressing particular enthusiasm for the Audi driving experience and the company’s commercials,” Amplicate stated.

“Only Audi drivers bothered consumers enough to make them say something bad about the German auto manufacturer on Twitter and Facebook,” the firm added.

Analysts also mentioned Ferrari had the most negative comments on social media during the 12 months with only 54 percent of opinions showing favor for the Italian icon.

“Although that had more to do with dissatisfaction with the Ferrari Formula One team and its drivers than unhappiness with their super-fast sports cars,” Amplicate acknowledged.

Amplicate’s new report “Public Opinion on Audi and Luxury Car Brands on Social Media” also revealed that the average social media user who posted an opinion on luxury brands had more than 500 friends or followers in the last 12 months and that fans of luxury models were far more influential than negative commentators of luxury units.

Amplicate explained its new report is one of its new company focus social analytics reports. The company focus reports can offer a complete picture of what people are saying about a company and its industry.

“Reports explain what people have been saying, when and where they are saying it and why,” analysts concluded.