When the CPO Forum gets rolling later this fall, not only will the industry’s leading certified pre-owned event feature some of the top automakers in the business, the conference will include reputation management and advertising strategies specifically tailored to the CPO market.

For example, on the first day of the CPO Forum — which is scheduled for Nov. 12–14 as part of the Used Car Week series of conferences — Vickie Gibbs of Albright Digital will offer a workshop on “Reputation Management/Lead Generation & Optimization.”

What’s more, the event will feature a panel on “CPO Best Practices: Integral digital, social, video. Live and new media strategies to attract and keep more CPO customer.” This will feature Clayton Stanfield of eBay Motors; Skip Dowd of ContactAtOnce; and Jacob Solotaroff of MAX Systems. It will be moderated by Paul Potratz of Potratz Advertising.

These are just some of the industry experts providing their insight at the CPO Forum. The event will feature a combination of expertise throughout both workshops and panel discussions, including experts from:

—AutoTrader.com
—Cars.com
—Mudd Advertising
—Digital Air Strike

Among the automakers scheduled to attend the CPO Forum are Toyota, Mazda, Ford, Nissan, Infiniti, General Motors, Volkswagen, Mercedes-Benz and Audi.

For more information on the CPO Forum, visit cpo.autoremarketing.com. To learn more about Used Car Week — which will be held Nov. 12–16 at The Phoenician resort in Scottsdale, Ariz. — visit usedcarweek.biz.