In addition to having one of its models make the list of most-popular used vehicles, Subaru made some waves on the new-car side in February, according to Kelley Blue Book, which said this likely indicates some traction with its latest advertising campaign.

Three Subaru models were among the 25 most-researched new vehicles on KBB.com last month, including the Subaru Forester in the No. 3 spot. 

“Subaru’s national ad campaign is making headway with new-car shoppers as three of its vehicles make it into the Top 25 Most Researched list on KBB.com,” said Arthur Henry, senior manager for Kelley Blue Book Market Intelligence. 

“Currently, Subaru ranks first on safety perceptions among KBB.com visitors. Traditionally Subaru is a market leader in the Northeast and the polar vortex has amplified the automaker’s penetration, expanding the brand’s consideration to the Midwest and Eastern states,” he continued.

Overall, the most-researched new vehicle on KBB.com last month was the Honda CR-V, followed by the Honda Accord and Forester, respectively.

For used cars, the Honda Civic earned the No.1 spot, with the Honda Accord in second and the Toyota Camry in third.

The complete Top 25 Most Researched lists for February on KBB.com are below.

Used Cars

1. Honda Civic

2. Honda Accord

3. Toyota Camry

4. Toyota Corolla

5. BMW 3 Series

6. Nissan Altima

7. Jeep Wrangler

8. Jeep Grand Cherokee

9. Honda CR-V

10. Ford Mustang

11. Ford Focus

12. Volkswagen Jetta

13. Ford Escape

14. Ford Explorer

15. Ford F-150 SuperCrew Cab

16. Chevrolet Impala

17. Chevrolet Tahoe

18. Ford F-150 Super Cab

19. Honda Odyssey

20. Chevrolet Malibu

21. Toyota RAV4

22. Subaru Impreza

23. Ford Taurus

24. Nissan Maxima

25. Ford Fusion

New Cars

1. Honda CR-V

2. Honda Accord

3. Subaru Forester

4. Mazda CX-5

5. Toyota Highlander

6. Honda Civic

7. Toyota RAV4

8. Toyota Camry

9. Ford Escape

10. Mazda MAZDA3

11. Ford Fusion

12. Nissan Rogue

13. Toyota Corolla

14. Jeep Grand Cherokee

15. Nissan Altima

16. Jeep Wrangler

17. Kia Sorento

18. Jeep Cherokee

19. Ford Explorer

20. Subaru XV Crosstrek

21. Ford Focus

22. Subaru Outback

23. Lexus RX

24. Nissan Pathfinder

25. Volkswagen Passat