The Denver Broncos may have prevailed over the Carolina Panthers to clinch the Vince Lombardi Trophy this weekend, but there were many more competitors vying for viewer attention during Super Bowl 50. And as usual, the competition within the automotive space was particularly potent.

Honda’s singing sheep did a fine rendition of Queen’s “Somebody to Love” while the Ridgeline touted the merits of a truck-bed sound system. David Lee Roth powered Van Halen’s “Runnin’ with the Devil” while the Acura NSX was visually molded out of metal.

But in sheer terms of increased interest in vehicles on sites like KBB.com and Edmunds.com, as well as analysis by TrueCar, one car came out on top for the night. And that was the Audi R8.

Featuring an older gentleman reflecting somberly on his golden years as an astronaut, the Audi "Commander" ad invokes a feeling that all super cars like the V10-powered R8 and similar steeds of its ilk have always aimed to summon: the feeling of out-of-this-world performance. What better way to do that than to compare the car to an actual space-going rocket, all to the tune of the late David Bowie’s “Starman?

Well, it appears it worked. Interest in the R8 increased by 7,780 percent on KBB.com directly following the car’s ad. Interest for the R8 increased by 473 percent on Edmunds.com, closely following the NSX (661 percent) and the Buick Cascada (532 percent).

As for the analysts at TrueCar, they chose it for its departure from the comedic, the latter of which was a common theme for many ads during this year’s Super Bowl.

“Audi’s bold move to tug at heartstrings rather than tickle the funny bone earned it the top spot among TrueCar analysts,” Eric Lyman, vice president of industry insights for both TrueCar and ALG, said in an analysis. “The ad appeals to young-at-heart boomers and adrenaline junkies alike by weaving a common thread of adventure and excitement between Audi’s flagship sports car and the golden age of space exploration.”

From a brand perspective, MINI saw the largest increase in traffic on Edmunds.com this weekend (100 percent) following the launch of MINI’s six-month “Defy Labels” advertising campaign for the BMW-owned British marque. This was followed by increases in interest in brands on Edmunds.com for Acura (38 percent), FIAT (25 percent) and Buick (25 percent).

Toyota’s hyperbolically sporty representation of the fourth-generation Prius increased its traffic on Edmunds.com by 78 percent and on KBB.com by 313 percent. Toyota, overall, did experience an increase in interest on KBB.com by 51 percent but saw no measurable gain on Edmunds.com

“Once again, the Super Bowl proved to have a huge impact with viewers, who immediately turned to their computers and mobile devices to learn more about these vehicles and brands,” Jessica Caldwell, Edmunds’ director of industry analysis, said in an analysis.. “The game especially delivers as a compelling platform to spark interest in the most exciting vehicles in a brand’s lineup. That’s why it’s not surprising that attractive and sporty cars like the NSX, R8 and Cascada emerged with the biggest lifts on our site.”

This is, of course, just a scratch on the surface of the variety of advertising involved with automotive giants during this year’s Super Bowl. If you’d like to check out more ads, visit the NFL’s official listing here. But viewer beware: the ads range from wildly adorable (Heinz’ wiener dog stampede) to the absolutely bizarre (Mountain Dew’s “puppymonkeybaby”).