SANTA MONICA, Calif. -

TrueCar has appointed Art Oleszczuk to be vice president of market research.

Oleszczuk, who brings 15 years of automotive research, marketing, product development and sales experience, joins TrueCar as the company makes significant investments into deeper research in order to assess ways in which it can be a catalyst for improving the automotive retail experience for dealers and consumers. He will report to chief marketing officer Neeraj Gunsagar.

“As we advance our research efforts, Art’s wealth of industry knowledge and experience in spearheading customer satisfaction and loyalty analysis will be instrumental,” Gunsagar said in a news release.

Most recently, Oleszczuk served as the senior director of marketing at Equifax, where he was instrumental in growing the company’s automotive revenue and expanding a portfolio of solutions for auto dealers, lenders and business development partners. Oleszczuk previously held senior roles with Cox Automotive, focused on their portfolio of brands including AutoTrader.com, Kelley Blue Book, Haystak and others.

He was the driving force behind the formation and launch of innovative research tools designed to deliver timely and actionable insights into auto shopper behavior and trends. These findings fueled new product development and site optimization advancements while also creating thought leadership opportunities with clients and partners.

While with Cox, Oleszczuk created and activated a company-wide dealer satisfaction and measurement program that contributed to significant growth in customer loyalty.

“I’m excited about the opportunity to boost TrueCar’s research efforts and develop actionable insights that will help steer the company’s new direction,” Oleszczuk said.