ATLANTA -

Cox Automotive said Wednesday that its Manheim Market Report has been upgraded with a “sweeping set of enhancements” designed to streamline remarketing and provide more in-depth information.

The four upgrades to Manheim Market Report include:

  • An adjusted, more specific valuation on vehicles that includes AutoGrade condition and exterior color, vehicle mileage and region. Clients are able to generate the Adjusted MMR by manually punching in the car’s condition, color, mileage and region. Starting in September, the mileage/color/condition will pop up automatically, and clients can select the region. The company said the Adjusted MMR brings more accuracy to the valuation and can boost confidence in online transactions.
     
  • OEM build data. Manheim claims the MMR is the first valuation tool to use OEM build data to decode VINs, which it says “eliminates the guesswork in VIN-decoding” and drives accuracy.
     
  • A more intuitive interface with additional data.
     
  • A new Valuations API, which offers the aforementioned OEM build data and on-demand access to Adjusted MMR values.

“Our recent improvements are receiving rave reviews from both buyers and sellers,” Ed Berkowitz, who is vice president of product management for Cox Automotive Inventory Solutions, said in a news release.  

“With richer data, increased accuracy, and a more insightful view, the enhanced MMR experience helps buyers and sellers better understand a particular vehicle’s value and make faster strategic decisions,” he added.