Following KAR Auction Services’ announcement earlier this year that it planned on opening an auction facility in the Chicago area, the company said Friday that it broke new ground for its future ADESA Chicago location.

The 65-acre plot is located in Hoffman Estates, Ill., and the company hopes to open the facility in spring of 2016.

In a previous KAR statement, Jim Hallett, KAR’s chairman of the board and chief executive officer, said the auction location was an ideal deployment of capital to help provide a return for the company’s shareholders.

“Identifying opportunities for strategic growth has been a priority of KAR,” Hallett said. “The investment in an ADESA auction facility in Chicago is just one example of how we can deploy our capital to expand our market share, serve additional customers and enhance our financial performance.

“We will not only serve the Chicago market with a new physical auction facility, but I see an opportunity to expand the use of our online offerings in Chicago,” he continued.

In other recent ADESA-related news, the company recently announced on its company blog the winners of its Wear1Share1 summer sales campaign. The promotion worked around ADESA lapel pins, which were given to customers who had toured the company’s website and been trained on how to utilize its auction technologies along with an ADESA representative.

The potential customers were then encouraged to take a selfie while wearing the pins and share the photos on social media with the hashtag #wear1share1. In addition to the participants being entered into a drawing for various prizes, ADESA pledged to donate $1 to JDRF for each selfie uploaded with the hashtag in the months of June and July.

Ioannis Koutsakis, of Yanni’s Auto Sales, and Thomas Smith, of Smitty’s Auto Sales, each won grand prize trips for two to the St. Regis at Monarch Beach in California. Four other winners were also selected as winners of Surface Pro3 tablets.