ADESA announced right before the holidays the appointment of a new fleet/lease manager at ADESA Dallas. Ronna Webb, formerly the director of CRM and inside sales at ADESA, takes on the position of fleet/lease manager backed by 27 years of experience in the industry.

“Ronna is an industry veteran with a proven track record of innovative performance and mentorship,” said Ken Osborn, ADESA Dallas general manager. “Her ability to envision and execute streamlined operational and administrative processes and inspire strong leadership across all levels will make her a true asset to the ADESA Dallas management team.”

As new fleet/lease manager, Webb will be responsible for start-to-finish processing of a high-volume commercial portfolio.

Webb’s automotive career began in 1987 as a block clerk and moved into other positions such as factory department supervisor, General Motors account manager, factory manager and general operations manager. Auto Remarketing honored Webb in 2011 as a member of our annual “Women in Remarketing.”