ADESA Mexico City on Tuesday announced the launch of LiveBlock at its auction located in Toluca, Mexico. Officials highlighted this is the first time ADESA’s live online purchasing tool has been available to registered Mexican dealers.

ADESA recapped that via real-time audio/visual feeds, LiveBlock simulcasts a live auction as it is happening. The tool is designed to allow customers to participate in an auction and bid alongside other dealers — all from the convenience of their home or office.

“Our customers are very excited about this new service,” said ADESA Mexico managing director Michel Gillies.

“The customer who purchased the first vehicle online said he was amazed at how easy it was to buy a car right from his laptop,” Gillies continued. “We expect LiveBlock to enhance our dealers’ productivity, as well as allow for a significant cost reduction in dealer purchasing operations.”

ADESA also mentioned LiveBlock is fully equipped with vehicle descriptions, detailed photos and condition reports. The capabilities are meant to allow customers to research vehicles before they hit the auction block. Then, they simply log in to LiveBlock to participate in a sale from virtually anywhere — saving them time away from the office and eliminating travel costs.

The company pointed out ADESA Mexico City has been serving the Mexican auto industry for more than 10 years. ADESA added a second location in Guadalajara in 2009 to further support local dealers.

ADESA Mexico City is located at Avenida Central No. 13 Manzana 2A, Toluca, Mexico.

For more information, contact the auction directly at (011-52) 722-249-63-05.