ADESA said Wednesday it has named Jason Ferreri executive vice president of online services in the U.S.

Ferreri has been with the company since 2004 and his most recent role was as senior vice president of commercial sales for ADESA.

In the new position, he will report to ADESA president and chief executive officer Stéphane St-Hilaire and KAR Digital Services Group president Peter Kelly.

His responsibilities will be to head up the strategy, adoption and execution of ADESA’s online initiatives.

“With a continued focus on our customers, we have combined all of our online products and services under one leadership,” said St-Hilaire. “Our goal is to provide our customers every advantage in both the online and in-lane auction spaces and provide a more consistent experience throughout the entire vehicle remarketing lifecycle. Jason brings a unique skill set and diverse background working with dealer services, commercial accounts, sales and online auction technology that will truly be an asset in optimizing our vehicle remarketing channels.”

Kelly added: “We are committed to harnessing technology’s transformative impact on the customer experience. It creates new business opportunities and offers streamlined efficiencies to help our customers run their business more effectively. Jason is a perfect leader to best leverage these tools for our customers.”