Auction giant ADESA recently announced that it has named a new senior vice president of strategic initiatives.

John Hoctor has been chosen for the new SVP role. In this new role, Hoctor will be responsible for overseeing the company’s online dealer-to-dealer efforts, including both Dealer Connect and TradeRev in the United States, with a focus on strategic growth initiatives in the dealer-to-dealer space.

“This positions us to further develop the online dealer-to-dealer aspect of our business and provide technology solutions for our dealer customers, as we’ve shown with our investment in TradeRev,” said ADESA chief executive officer and president Stephane St-Hilaire. “John will leverage ADESA’s strong online presence and physical auction footprint to expand TradeRev’s reach and share this cutting-edge technology with even more customers — faster. So, more sellers can use this innovative tool to access real-time appraisals and bids for their trades, and more buyers can purchase retail trade vehicles instantly.”

ADESA bought a 50-percent stake in TradeRev this past August.

Hoctor will also stay on in his current role in which he oversees ADESA-subsidiary AutoVIN, a branch of the company he has worked with since 2009.

“John’s background in the dealer and retail world, combined with his experience in auction operations, brings the perfect skill set to drive our online dealer-to-dealer efforts in a direction that will result in maximum benefit to our customers,” said St-Hilaire.

Prior to joining AutoVIN, the new SVP served as the national director of remarketing for World Omni Financial Corp., a division of JM Family Enterprises Inc.

Prior to joining JM Family, Hoctor spent several years in the dealership world at the Maroone Automotive Group and the Esserman Automotive Group.