ADESA Remarketing Limited, the UK affiliate of ADESA, announced recently that by way of its successful partnership with Arval, both companies have newly collaborated with Motability Operations to lead the transition to upstream defleet remarketing in the UK.
This move allows ADESA to offer an increased volume of used vehicles on its upstream mobile technology platform built on the TradeRev mobile app, which allows dealers to participate in daily e-auctions with live bidding on a wide range of vehicles.
“ADESA’s ability to offer these much sought-after used cars gives dealers a first opportunity to access a rich mix of quality stock to meet customer demand,” Jonathan Holland, managing director of ADESA UK, said in a news release. “Our model is a proven and credible alternative to more traditional remarketing channels and provides buyers with a cost-effective, convenient and efficient solution.”
Three unique selling propositions the vehicle auction and remarketing services provider now offers in the UK include the following:
- Upstream remarketing provides the earliest possible access to vehicles as soon as a contract ends
- Appraisal services allows vendors to appraise a vehicle and bring it to market in less than 10 minutes
- White label manages rental vehicle buy-back and management car solutions for OEMs
Additionally, in less than 10 minutes, the upstream remarketing platform can both appraise and bring vehicles to market as well as personalize preferences related to the vehicles they view, according to ADESA Remarketing Limited.