Dealers Auto Auction of the Southwest (DAASW) recently introduced digital bidder badges that are powered through its mobile app.

The independent auction’s new innovative badges are a first in the nation concept, according to Jim DesRochers, former National Auto Auction Association president.

“We have always felt that standing in line for a paper badge or in line at a faceless kiosk was not the dealer friendly way to enter the auction,” DesRochers said in a news release.

“Our digital badges, recognizes you as you enter, assigns you a badge which you can show to our staff anywhere as you walk in and to the ring men when you buy a unit.”

DAASW developed the digital bidder badges along with Peter Levy and his company, IAS, according to DesRochers.

Additionally, for added access, the digital badges can be opened in Apple and Google wallet.

The DAASW app is available for Apple and Android devices.