CHICAGO -

DRIVIN has launched DRIVIN Marketplace, allowing dealers to list and remarket unwanted inventory at wholesale prices to a nationwide network of dealers.

“Our Marketplace is a smart addition to the DRIVIN experience,” said John Manganaro, vice president of product and analytics. “Our goal is to help dealer partners confidently sell, search and buy the right inventory to build their optimal lot in one seamless platform. This is an unprecedented opportunity to bring data science and innovation to an antiquated process and help dealers increase profitability across the lot.”

There are no sell fees, and an inventory specialist is available for assistance. The dealer just needs to select the units to sell, answer a few condition questions and provide a wholesale price. Once a vehicle is listed, it is matched and recommended to more than 1,000 open vehicle searches from dealers throughout the country. DRIVIN handles payment, paperwork and transport of the vehicle to the buying dealer.

Additionally, dealer partners have the ability to search and buy from DRIVIN's exclusive database of inventory that is not found at auction. Utilizing more than 900 data points including lot, market and customer demands, DRIVIN’s proprietary algorithm recommends vehicles that best fit the needs of the dealer.

 “We are excited to bring Marketplace to our dealer partners,” said Lisa Killeen, vice president of Marketplace. “Feedback from our exclusive pilot group was extremely positive and we are confident the platform will allow us to strengthen current partnerships and provide the opportunity for us to grow our dealer base.

“DRIVIN Marketplace is the next step of the evolution — helping dealers sell the inventory that isn't resonating with their target shopper and replace it with units that better fit their needs. All backed by DRIVIN’s core value of personal service via payment, paperwork and transport.”

For more information on becoming a DRIVIN dealer, visit www.drivindealer.com