Seen by company executives as a way to promote all extended-range electric vehicles, Enterprise Rent-A-Car announced Thursday that it will be the first to offer the Chevrolet Volt for daily and weekly rentals. The availability is expected later this month.

Officials indicated the Volt will be available at the Mark Christopher Auto Center in Ontario, Calif., in addition to a new charging station.

As Enterprise Rent-A-Car continues to add EVs and plug-in hybrid electric vehicles throughout its network, executives insist more customers will have an opportunity to try the new technology for consideration of purchase, out of curiosity or to choose an environmentally friendly vehicle rental option. They also think it gives customers a chance to learn more about the charging process.

“Purchase demand for electric vehicles has been impressive, and we anticipate similar demand from rental customers,” stated Jeff Morrell, vice president of Enterprise Rent-A-Car.

“Making the Volt available will provide an extended test drive for curious customers, for those with cars being serviced and for those interested in possibly purchasing an EV,” Morrell added.

The company noted additional EVs will be offered at other Enterprise locations as manufacturers make them available. For example, Enterprise said 500 Nissan LEAFs will be available at select locations nationwide and on-site charging stations will be installed to support the vehicles.

Executives mentioned charging stations already have been installed at Enterprise offices in Los Angeles, San Diego and Santa Monica, Calif.

“By embracing new, clean fuel and engine technologies like electric vehicles, Enterprise can help the passenger vehicle remain relevant by giving alternatives a chance to become commercially successful,” declared Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car, along with the Alamo Rent A Car and National Car Rental brands.

“We’re committed to using our fleet and industry-leading network as a sort of petri dish to promote new alternatives and prove their feasibility in the marketplace,” Broughton noted.

Meanwhile, Chris Leggio, president of Mark Christopher Auto Center, is eager to have an electric vehicle as an option for his customers.

“Our partnership with Enterprise is all about providing the best possible service,” Leggio asserted.

“The Volt incorporates brand-new vehicle technology,” he continued. “So as our customers become familiar with the vehicles, we’re excited that Enterprise can offer the Volt for rental, providing a seamless and convenient customer service experience at our facility.”