The Appraisal Lane (TAL), a trade network and communications platform for used-vehicle dealers, announced Tuesday it has hired TrueCar’s former vice president of dealer development.

Taking on the position of vice president of sales for TAL is Kenneth Potter, bringing experience from a variety of other well-known organizations, including positions such as the general manager of CarMax, the vice president of sales for Greenlight.com, the vice president and general manager of CarsDirect.com, and the chief revenue officer at SureSale.com.

Andrew Iorgulescu, TAL’s co-founder and president, as well as the former co-founder of OPENLANE, welcomes Potter to his team.

“Ken has built lasting relationships in the industry, with a proven track record of successfully growing sales and driving expansion efforts for businesses like ours,” Iorgulescu said. “He joins our team at a critical time, since we are actively rolling out our platform to targeted automotive markets offering significant growth opportunities. It’s an exciting time for the team.”

TAL’s real-time used-vehicle trade network gives dealers within its available markets the ability to post pre-owned inventory and receive cash offers within 10 minutes that remain good for seven days or 300 miles. At present time, the company’s services are available in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Texas.

“I’m excited to join The Appraisal Lane team and I look forward to the possibilities for growth in – and enhancements to – our industry,” Potter said. “Based on our analysis, over 36 million vehicles will be appraised this year, but until now, the wholesale used-car appraisal and acquisition process was inefficient. We’re transforming this process by sourcing wholesale experts to provide dealers with the most accurate offers quickly and easily through a fully mobile-optimized platform. The end result is improved business operations and, ultimately, more car sales for dealers.”

Stay tuned to further editions of Auto Remarketing as we delve further into the operations behind The Appraisal Lane.