Edie Hirtenstein has been named director of business development for instaVIN, a business unit of KAR Auction Services.

She will report to instaVIN chief executive officer and president Jim Irish.

Hirtenstein will be responsible for managing customer relationships and identifying and implementing innovative products and services.

Her key areas of focus will be to develop partnerships with major automotive service providers and to identify integration opportunities for the company, particularly in the areas of remarketing, vehicle data and collision information.

“Edie brings a rich knowledge of auto dealerships, auto finance companies, auto insurance and consumer use of car facts and report information,” said Irish. “Her extensive experience with vehicle history report data and online VIN check processes will help us enhance our agility and proficiency as we continue to expand the capabilities and alliances of instaVIN.com.”

Hirtenstein held various executive positions in product management during her eight years at Experian Automotive, including AutoCheck history reports, and four years at Equifax. She is skilled in the areas of salvage, rebuilt and junk brand data, and also is familiar with instaVIN, having previously spent two years as director of data services.

Hirtenstein received a bachelor’s degree from the University of Illinois at Chicago.